BOOK

Cookie Policy

Last updated: 12 August 2026

This Cookie Policy describes the use of cookies and similar tools on the website https://www.antoniocolonna.com.

This notice supplements the site's Privacy Policy and must be read in conjunction with it.

1. Data controller

The Data Controller is:

ANTONIO COLONNA
Via Annibale Maria di Francia 66
70022 Altamura (BA), Italy
Email: art@antoniocolonna.com
Website: https://www.antoniocolonna.com

2. What are cookies

Cookies are small text files that websites can send to the user's device while browsing.

Cookies can be used, for example, to ensure the site functions correctly, maintain certain technical preferences, improve security, collect statistical data or, subject to consent, carry out measurement, marketing or profiling activities.

Cookie-similar tools can be pixels, tags, scripts, device identifiers or other technologies that allow information to be collected or read from the user's device.

3. Consent management system

The site uses a consent banner managed via Complianz.

Upon first login, the user can choose whether to:

  • accept all cookies and non-essential tools;
  • reject unnecessary cookies and tools;
  • personalise your preferences.
 

The user's preferences are saved using technical consent cookies, which are necessary to remember the choice made and to prevent the banner from being shown again needlessly on every visit.

The user can modify or withdraw consent at any time via the cookie preference management panel, if available on the site, or by clearing cookies from their browser.

4. Types of cookie and tools used

The site uses the following categories of cookies and similar tools.

4.1 Technical and necessary cookies

Technical cookies are necessary to enable the website to function properly and do not require the prior consent of the user.

This category includes, by way of example:

  • cookies necessary for browsing;
  • security cookie;
  • session cookie;
  • cookies necessary for WordPress to function;
  • cookies related to the technical management of the site;
  • cookies required to store cookie preferences;
  • cookies or technical tools used for cache, performance and correct display of pages.
 

These cookies are not used for marketing or profiling purposes.

4.2 Preference cookies

Preference cookies can be used to remember certain user choices and improve the browsing experience.

This category includes, for example, preferences expressed through the cookie banner or any technical settings necessary to keep the browsing experience stable.

4.3 Cookies and statistical tools

Cookies and statistical tools are used, subject to the user's consent where necessary, to collect information on the use of the site.

The site uses tools such as:

  • Google Analytics 4, via Google Tag Manager;
  • Microsoft Clarity, for browsing experience analysis, heatmaps and technical recordings of page interaction.
 

These tools help the Data Controller understand how the site is used and improve content, structure, navigation, performance and functionality.

4.4 Cookies and marketing tools

Cookies and marketing tools are only used with the user's consent, where required by applicable legislation.

The site uses, via Google Tag Manager, tools such as:

  • Meta Pixel / Facebook Pixel;
  • conversion events connected to contact requests;
  • events linked to clicks on WhatsApp, phone, email, appointments, customer area or newsletter;
  • promotional activity effectiveness measurement tools.
 

These tools can be used to measure the effectiveness of communication activities, improve advertising campaigns and understand which channels generate useful interactions.

As of the date of this update, none are currently active on the site:

  • Google Ads Conversion Tracking;
  • Microsoft Advertising UET / Bing Ads;
  • Hotjar;
  • advertising tools other than those indicated in this policy or in the cookie banner.
 

Should new advertising, profiling or remarketing tools be activated, this Cookie Policy will be updated.

5. Google Tag Manager

The site uses Google Tag Manager to centrally manage certain scripts and measurement tools.

Google Tag Manager does not, in itself, create personal user profiles, but it allows the activation of other services, such as Google Analytics, Microsoft Clarity or any marketing tools, according to the consent preferences expressed by the user.

6. Google Consent Mode v2

The site uses Google Consent Mode v2 to communicate to Google services the status of the consent given by the user via the cookie banner.

Based on the preferences expressed by the user, analytics, measurement and marketing tools are activated, restricted or kept disabled in compliance with the selected consent categories.

The system is integrated with Google Tag Manager and with the consent banner managed via Complianz.

7. Webmaster tools and indexing

The site uses technical tools for managing indexing, monitoring presence in search engines and verifying the status of the site.

In particular, the site is connected to:

  • Google Search Console;
  • Bing Webmaster Tools.
 

These tools are used for technical and SEO purposes, such as domain ownership verification, sitemap submission, indexing monitoring, crawl error analysis and checking the site's status in search engines.

When verification takes place via DNS records, CNAME or other equivalent technical methods, such tools do not, in themselves, involve the installation of profiling or marketing cookies on the user's device.

8. Google Analytics 4

The site uses Google Analytics 4 to collect statistical data on page usage.

The data collected may include, for example:

  • pages visited;
  • engagement events;
  • click on relevant buttons or links;
  • device and browser used;
  • approximate geographical area;
  • traffic source;
  • aggregated browsing behaviour.
 

Google Analytics is managed via Google Tag Manager and is activated according to the consent settings configured on the site.

9. Microsoft Clarity

The site uses Microsoft Clarity to analyse the users' browsing experience in an aggregated manner.

Clarity can collect technical information relating to interaction with the site, such as clicks, scrolls, heatmaps and pseudomised session recordings.

The tool is configured to respect the user's consent preferences and must not be used to collect sensitive data entered into forms.

10. Meta Pixel / Facebook Pixel

The site uses Meta Pixel, via Google Tag Manager, to measure certain user interactions with the site, subject to consent where necessary.

Monitored events may include, for example:

  • page views;
  • click on WhatsApp;
  • phone click;
  • click on email;
  • click towards the appointment booking system;
  • Successful submission of the newsletter form, where configured.
 

Meta Pixel can be used to measure the effectiveness of advertising activities, improve campaigns and create custom audiences, according to the user consent settings provided and the rules of the service provider.

11. YouTube and embedded content

The site contains embedded videos from YouTube.

YouTube content may involve the loading of cookies or third-party tools. For this reason, videos are blocked prior to consent where necessary and are only displayed following user acceptance or interaction.

YouTube's data processing is governed by Google's privacy and cookie policies.

12. Google Fonts

The site uses fonts provided by Google Fonts.

The fonts are configured to be hosted locally on the site's server; this way, no direct call is made to Google's servers to load the characters.

Should fonts be loaded from external servers in the future, the site configuration and this Cookie Policy will be updated accordingly.

13. Newsletter and Mailchimp

The site uses newsletter sign-up forms linked to Mailchimp.

Data is sent to Mailchimp only when the user voluntarily completes the form and confirms their subscription in accordance with the prescribed procedure.

Any cookies or tools used by Mailchimp are also governed by the relevant provider's privacy policies.

14. External links to third-party services

The site contains external links to third-party services, for example:

  • WhatsApp;
  • TidyCal;
  • social profiles;
  • external platforms connected to the Data Controller's services.
 

These links do not, in themselves, result in the website installing third-party cookies until the user clicks on the link and leaves the website.

When the user accesses external services, data processing and any use of cookies are governed by the privacy and cookie policies of the respective providers.

15. Managing cookies from your browser

Users can also manage, block or delete cookies through their browser settings.

Disabling technical cookies may compromise the correct functioning of the site or some of its features.

Cookie management methods vary depending on the browser used. The user can consult the instructions provided by their browser manufacturer.

16. Nature of the contribution

Technical cookies are necessary for the website to function.

Failure to use technical cookies may prevent correct browsing or the proper functioning of certain parts of the site.

The use of statistical, marketing, profiling cookies or other non-necessary tracking tools is optional and subject to the user's consent, where required by applicable law.

17. Data retention

Data collected through technical cookies is kept for the time strictly necessary for the operation of the site, security, technical maintenance and the management of the services requested by the user.

The retention periods for cookies and non-technical tools may vary depending on the service used and are indicated, where available, in the consent management panel or in the privacy notices of the respective providers.

18. Data subject's rights

The user may exercise the rights provided for in articles 15-22 of Regulation (EU) 2016/679, within the limits and under the conditions set out by applicable law.

To exercise your rights, you can write to:
art@antoniocolonna.com

The user also has the right to lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali), in accordance with the procedures indicated on the Authority's official website.

19. Changes to this Cookie Policy

The Data Controller reserves the right to update or amend this Cookie Policy at any time, also in consideration of regulatory changes, technical updates to the website or the future activation of analysis, marketing, profiling or tracking tools.

Any changes will be published on this page.