{"id":3,"date":"2026-01-30T20:18:25","date_gmt":"2026-01-30T20:18:25","guid":{"rendered":"https:\/\/antoniocolonna.com\/?page_id=3"},"modified":"2026-08-12T20:16:44","modified_gmt":"2026-08-12T20:16:44","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.antoniocolonna.com\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Privacy Policy<\/h1>\n

Last updated:<\/strong> 12 August 2026<\/p>\n

Pursuant to Regulation (EU) 2016\/679 (\u201cGDPR\u201d) and Legislative Decree 196\/2003, as amended by Legislative Decree 101\/2018, this privacy policy describes the methods for processing the personal data of users who visit the website https:\/\/www.antoniocolonna.com<\/strong> or they contact ANTONIO COLONNA<\/strong> via the channels on the website.<\/p>\n

1. Data controller<\/h2>\n

The Data Controller is:<\/p>\n

\nANTONIO COLONNA<\/strong>
Via Annibale Maria di Francia 66
70022 Altamura (BA), Italy
email: art@antoniocolonna.com<\/a>
Website: https:\/\/www.antoniocolonna.com<\/a>\n<\/p>\n

2. Types of data processed<\/h2>\n

Depending on the services used and the methods of interaction with the website, the following categories of personal data may be processed.<\/p>\n

a) Identification and contact details<\/strong>
Name, surname, email address, telephone number, postal address and any other data provided voluntarily by the user in messages, information requests, appointment requests, quotes or communications sent to the Data Controller.<\/p>\n

b) Data relating to requests, appointments and contractual relationships<\/strong>
Data contained in requests for information, consultations, quotes, appointments, orders, custom-made products, repairs, appraisals, atelier experiences, pre- and post-sales assistance, as well as data necessary for the administrative, accounting and tax management of the relationship.<\/p>\n

c) Navigation data<\/strong>
During their normal operation, the computer systems and software procedures used to run the website may acquire certain data whose transmission is implicit in the use of Internet protocols, such as IP addresses, technical device identifiers, browser data, operating system, time of the request, visited pages and technical logs.<\/p>\n

d) Data collected via cookies and similar tools<\/strong>
The site uses technical cookies and, subject to consent where necessary, analytical cookies, statistical tools, marketing tools, pixels, tags or other tracking tools, as described in the Cookie Policy.<\/p>\n

e) Data provided for promotional and newsletter purposes<\/strong>
Should the user choose to subscribe to the newsletter or receive promotional communications, the data necessary for sending such communications and managing the related preferences may be processed.<\/p>\n

f) Data relating to interactions with external services<\/strong>
When the user clicks on links to external services, such as WhatsApp, TidyCal, social media profiles, an external customer area or other platforms connected to the Data Controller's services, data processing may continue in accordance with the privacy and cookie policies of the respective providers.<\/p>\n

3. Purposes of the processing and legal bases<\/h2>\n

Personal data is processed for the following purposes.<\/p>\n

a) Management of user requests<\/strong>
To answer requests for information, consultations, appointments, quotes, commercial contacts or support.
Legal basis:<\/strong> taking of pre-contractual steps at the request of the data subject pursuant to Article 6(1)(b) GDPR.<\/p>\n

b) Performance of the contractual relationship and related obligations<\/strong>
To manage orders, sales, custom processing, services, appointments, support, warranties, repairs, shipments and any activity connected to the execution of the customer relationship.
Legal basis:<\/strong> performance of a contract or of pre-contractual measures pursuant to Article 6(1)(b) of the GDPR.<\/p>\n

c) Compliance with legal obligations<\/strong>
To comply with regulatory, fiscal, accounting, administrative obligations or orders from competent authorities.
Legal basis:<\/strong> compliance with a legal obligation pursuant to Article 6(1)(c) of the GDPR.<\/p>\n

d) Site security and protection of the Data Controller's rights<\/strong>
To guarantee the security of the site, prevent abuse, malfunctions or unauthorised access, as well as to establish, exercise or defend a legal right in judicial or out-of-court proceedings.
Legal basis:<\/strong> legitimate interest of the Data Controller pursuant to Article 6(1)(f) of the GDPR.<\/p>\n

e) Sending promotional communications and newsletters<\/strong>
Subject to the data subject's prior consent, to send informational and promotional communications, event invitations, updates on services, creations, initiatives or content of the Data Controller via email or other contact methods.
Legal basis:<\/strong> data subject's consent pursuant to Art. 6(1)(a) GDPR.<\/p>\n

f) Statistical analysis and site improvement<\/strong>
Subject to consent where necessary, to understand how users use the site, improve content, structure, navigation, performance, functionality and the quality of the browsing experience.
Legal basis:<\/strong> consent of the data subject pursuant to Art. 6, para. 1, point (a) of the GDPR, where required by applicable law.<\/p>\n

g) Marketing, conversion measurement and promotional activities<\/strong>
Subject to the user's prior consent, to measure the effectiveness of communication activities and promotional campaigns, monitor relevant interactions with the site, and improve marketing activities.
Legal basis:<\/strong> data subject's consent pursuant to Art. 6(1)(a) GDPR.<\/p>\n

h) Cookie consent management<\/strong>
To record and respect the preferences expressed by the user via the cookie banner, including through technical cookies necessary for storing the choices made.
Legal basis:<\/strong> compliance with regulatory obligations and legitimate interest in the proper technical management of consent.<\/p>\n

The provision of data for the purposes referred to in letters a), b) and c) is necessary in order to follow up on the user's requests or to correctly execute the contractual relationship and legal obligations. Failure to provide such data may make it impossible to provide the requested service.<\/p>\n

Providing data for the purposes referred to in letters e), f) and g) is optional, and any refusal to give consent will not affect website navigation or the use of the main services.<\/p>\n

4. Method of processing<\/h2>\n

The processing of personal data is carried out using paper, IT and telematic tools, with logics strictly related to the indicated purposes and in compliance with the principles of lawfulness, fairness, transparency, minimisation, accuracy, integrity, confidentiality and storage limitation.<\/p>\n

The Data Controller adopts appropriate technical and organisational measures to protect personal data against unauthorised access, loss, disclosure, alteration or destruction.<\/p>\n

5. Services and tools used by the website<\/h2>\n

For the operation of the site, request management, performance measurement and communication activities, the site uses or may connect to the following services and tools.<\/p>\n

5.1 WordPress, hosting and technical infrastructure<\/h3>\n

The site is built with WordPress and uses hosting, maintenance, security, caching, backup and technical management services necessary for the proper functioning of the pages and related services.<\/p>\n

5.2 Complianz<\/h3>\n

The website uses Complianz for cookie banner management, consent preference collection, and technical storage of the user's choices.<\/p>\n

5.3 Google Tag Manager<\/h3>\n

The site uses Google Tag Manager to centrally manage certain scripts and measurement tools.<\/p>\n

Google Tag Manager does not, in itself, create personal user profiles, but it enables the activation of other services, such as Google Analytics, Microsoft Clarity or marketing tools, according to the consent preferences expressed by the user.<\/p>\n

5.4 Google Consent Mode v2<\/h3>\n

The site uses Google Consent Mode v2 to communicate the consent status expressed by the user via the cookie banner to Google services.<\/p>\n

Based on the preferences expressed by the user, analytics, measurement and marketing tools are activated, restricted or kept disabled in compliance with the selected consent categories.<\/p>\n

5.5 Google Analytics 4<\/h3>\n

The site uses Google Analytics 4, via Google Tag Manager, to collect statistical data on the use of the pages and interaction events configured on the site.<\/p>\n

Google Analytics is activated according to the consent settings configured on the site.<\/p>\n

5.6 Microsoft Clarity<\/h3>\n

The site uses Microsoft Clarity to analyse the users' browsing experience in an aggregate manner, including via heatmaps, clicks, scrolls and technical recordings of page interaction.<\/p>\n

The tool is configured to respect the user's consent preferences and must not be used to collect sensitive data entered into forms.<\/p>\n

5.7 Meta Pixel \/ Facebook Pixel<\/h3>\n

The site uses Meta Pixel, via Google Tag Manager, to measure certain user interactions with the site, subject to consent where necessary.<\/p>\n

Monitored events may include, for example, page views, WhatsApp clicks, phone clicks, email clicks, clicks to the appointment booking system, and successful submission of the newsletter form, where configured.<\/p>\n

5.8 Mailchimp<\/h3>\n

The site uses Mailchimp to manage the newsletter and communications sent to users who voluntarily choose to subscribe.<\/p>\n

Newsletter subscription takes place via user confirmation in accordance with the procedures provided by the service.<\/p>\n

5.9 TidyCal<\/h3>\n

The site contains links to TidyCal or other external appointment booking systems.<\/p>\n

When the user clicks on such links and accesses the external service, data processing is also governed by the privacy and cookie policies of the relevant provider.<\/p>\n

5.10 WhatsApp, telephone, e-mail and social media profiles<\/h3>\n

The site contains links that allow the user to contact the Data Controller via WhatsApp, telephone, email or social media profiles.<\/p>\n

The simple link on the site does not, in itself, entail the installation of third-party cookies by the site. When the user clicks on the link and accesses the external service, data processing is also governed by the policies of the relevant provider.<\/p>\n

5.11 YouTube<\/h3>\n

The site contains embedded videos from YouTube.<\/p>\n

When necessary, videos are blocked prior to consent and are shown only after user acceptance or interaction.<\/p>\n

5.12 Google Fonts<\/h3>\n

The site uses fonts provided by Google Fonts configured to be hosted locally on the site's server. In this way, no direct call is made to Google's servers to load the fonts.<\/p>\n

5.13 Google Search Console and Bing Webmaster Tools<\/h3>\n

The site uses technical tools for managing indexing, monitoring presence in search engines, and checking the status of the site, including Google Search Console and Bing Webmaster Tools.<\/p>\n

These tools are used for technical and SEO purposes, such as domain ownership verification, sitemap submission, indexing monitoring, crawl error analysis and checking the site's status in search engines.<\/p>\n

When verification takes place via DNS records, CNAME or other equivalent technical methods, such tools do not, in themselves, involve the installation of profiling or marketing cookies on the user's device.<\/p>\n

6. Recipients of the data<\/h2>\n

Personal data may be disclosed, within the limits strictly necessary for the aforementioned purposes, to:<\/p>\n